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📌 Academy Sports recorded sales growth in existing stores for the first time since 2021, demonstrating increased operational efficiency.

The company is capitalizing on the "trade-down" trend, attracting middle- and upper-income shoppers who are switching from higher-priced competitors.

Strategic Drivers of Future Growth:

Digital Transformation: Rapid e-commerce growth (up 18% in the quarter) and the development of omnichannel capabilities strengthen the company's position to capture market share as consumer spending shifts online.

Geographical Expansion: A strategy of opening 20-25 new stores in 2025 in growing regions with underserved markets sets the pace for accelerated revenue growth and improved operating leverage.

Assortment Development: Expanding and improving the product portfolio, including strong private labels with attractive price-quality ratios, is designed to attract a wider audience and support margins.

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