Bandwidth Inc. (NASDAQ: BAND) and Salesforce are expanding their collaboration to support the global rollout of Salesforce's native contact center, extending the reach of the AI-powered, CRM-native solution well beyond its initial North American debut. The expansion represents a significant step in the growing relationship between the two companies and positions Bandwidth as a key infrastructure provider for enterprises deploying Salesforce's contact center capabilities around the world.
From North American debut to global availability
Salesforce first launched its AI-powered, CRM-native contact center in North America in March. Following that debut, the company is now extending availability to more than 25 countries across Europe, the United Kingdom, Australia, and New Zealand this fall, with additional markets expected to follow in subsequent phases. This global expansion is the central driver behind the deepened collaboration with Bandwidth, which will provide the communications infrastructure necessary to support deployments across these new regions.
How the bring-your-own-carrier model works
Under the expanded arrangement, enterprises will be able to connect to Salesforce's native Contact Center through a bring-your-own-carrier (BYOC) model powered by Maestro, Bandwidth's platform for intelligent, global communications orchestration. The BYOC approach is significant because it gives enterprises flexibility in how they source and manage their underlying communications infrastructure. Rather than being locked into a single carrier or a one-size-fits-all connectivity solution, organizations can bring their own carrier relationships while still integrating seamlessly with Salesforce's contact center platform. Maestro serves as the orchestration layer that makes this possible, managing the complexity of connecting enterprise telephony infrastructure to Salesforce's governed workflows.
Why Maestro matters
The design of Maestro is specifically intended to accelerate global availability and deliver a consistent deployment experience across markets. That consistency is important for multinational enterprises, which often struggle with the operational complexity of deploying communications solutions across different regulatory environments, carrier relationships, and technical standards. Maestro operates deeply within Salesforce's governed workflows, meaning it is not simply bolted on as an external integration but is embedded within the platform's operational framework. This integration is what equips businesses with the granular control, real-time observability, and infrastructure depth required to orchestrate next-generation, AI-driven customer engagement on a global scale. In practical terms, that means enterprises can manage their contact center communications with a level of visibility and precision that would be difficult to achieve through a looser, less integrated arrangement.
Support and migration guidance
Beyond the technical integration, Bandwidth is emphasizing the service component of the relationship. Customers will receive the same award-winning, high-touch support that Bandwidth is known for, with dedicated guidance throughout their migration process. That support element matters because migrating a contact center to a new platform — particularly one that spans multiple countries and regulatory jurisdictions — is a complex undertaking. Having a dedicated partner to guide that process can reduce risk and accelerate time to value.
Executive commentary from Salesforce
Gautam Vasudev, Senior Vice President of Contact Center at Salesforce, framed the expansion in the context of customer momentum. "Salesforce is helping organizations transform the customer experience by uniting customer data and AI with native contact center capabilities inside the world's number one agentic CRM," Vasudev said. "Since launching earlier this year, we're seeing strong customer momentum—from small and mid-sized organizations to large enterprises. As we now expand globally, we're growing our collaboration with Bandwidth for essential communications infrastructure." His comments highlight two things: the breadth of adoption the platform has seen since launch, spanning from SMBs to large enterprises, and the fact that communications infrastructure is viewed as essential rather than incidental to the global expansion.
Executive commentary from Bandwidth
Ankush Gangwani, Senior Vice President and General Manager of Enterprise at Bandwidth, echoed that sentiment from the infrastructure side. "As Salesforce extends its innovative contact center solution to customers around the world, we're proud to help power that global growth," Gangwani said. "Enterprises need trusted communications infrastructure that can scale with AI-driven customer engagement across international markets. Together, Bandwidth's Communications Cloud and Maestro make it easier for organizations to rapidly deploy Salesforce's native Contact Center with the performance, reliability and operational simplicity they require." His statement underscores the central value proposition: scalability, reliability, and operational simplicity for enterprises operating across international markets.
About Bandwidth
Bandwidth Inc. (NASDAQ: BAND) is a global cloud communications company that helps enterprises deliver exceptional experiences through voice calling, text messaging, and emergency services. The company's solutions, along with its Communications Cloud, cover approximately 70 countries and roughly 90 percent of global GDP. That geographic reach is a key part of what makes Bandwidth a suitable partner for a global contact center rollout. Bandwidth's infrastructure is trusted by all the leaders in unified communications and cloud contact centers — including Amazon Web Services (AWS), Cisco, Google, Microsoft, RingCentral, Zoom, Genesys, and Five9 — as well as Global 2000 enterprises and SaaS builders such as DocuSign, Uber, and Yosi Health.
As a founder of the cloud communications revolution, Bandwidth describes itself as the first and only global Communications Platform-as-a-Service (CPaaS) to offer a unique combination of composable APIs, AI capabilities, an owner-operated network, and broad regulatory experience. That combination is relevant to the Salesforce expansion because global contact center deployments require not just connectivity but also regulatory compliance across dozens of jurisdictions — an area where Bandwidth's experience is a differentiator. The company's award-winning support teams help businesses around the world transform their communications every day, reinforcing the service-oriented dimension of the partnership.
From North American debut to global availability
Salesforce first launched its AI-powered, CRM-native contact center in North America in March. Following that debut, the company is now extending availability to more than 25 countries across Europe, the United Kingdom, Australia, and New Zealand this fall, with additional markets expected to follow in subsequent phases. This global expansion is the central driver behind the deepened collaboration with Bandwidth, which will provide the communications infrastructure necessary to support deployments across these new regions.
How the bring-your-own-carrier model works
Under the expanded arrangement, enterprises will be able to connect to Salesforce's native Contact Center through a bring-your-own-carrier (BYOC) model powered by Maestro, Bandwidth's platform for intelligent, global communications orchestration. The BYOC approach is significant because it gives enterprises flexibility in how they source and manage their underlying communications infrastructure. Rather than being locked into a single carrier or a one-size-fits-all connectivity solution, organizations can bring their own carrier relationships while still integrating seamlessly with Salesforce's contact center platform. Maestro serves as the orchestration layer that makes this possible, managing the complexity of connecting enterprise telephony infrastructure to Salesforce's governed workflows.
Why Maestro matters
The design of Maestro is specifically intended to accelerate global availability and deliver a consistent deployment experience across markets. That consistency is important for multinational enterprises, which often struggle with the operational complexity of deploying communications solutions across different regulatory environments, carrier relationships, and technical standards. Maestro operates deeply within Salesforce's governed workflows, meaning it is not simply bolted on as an external integration but is embedded within the platform's operational framework. This integration is what equips businesses with the granular control, real-time observability, and infrastructure depth required to orchestrate next-generation, AI-driven customer engagement on a global scale. In practical terms, that means enterprises can manage their contact center communications with a level of visibility and precision that would be difficult to achieve through a looser, less integrated arrangement.
Support and migration guidance
Beyond the technical integration, Bandwidth is emphasizing the service component of the relationship. Customers will receive the same award-winning, high-touch support that Bandwidth is known for, with dedicated guidance throughout their migration process. That support element matters because migrating a contact center to a new platform — particularly one that spans multiple countries and regulatory jurisdictions — is a complex undertaking. Having a dedicated partner to guide that process can reduce risk and accelerate time to value.
Executive commentary from Salesforce
Gautam Vasudev, Senior Vice President of Contact Center at Salesforce, framed the expansion in the context of customer momentum. "Salesforce is helping organizations transform the customer experience by uniting customer data and AI with native contact center capabilities inside the world's number one agentic CRM," Vasudev said. "Since launching earlier this year, we're seeing strong customer momentum—from small and mid-sized organizations to large enterprises. As we now expand globally, we're growing our collaboration with Bandwidth for essential communications infrastructure." His comments highlight two things: the breadth of adoption the platform has seen since launch, spanning from SMBs to large enterprises, and the fact that communications infrastructure is viewed as essential rather than incidental to the global expansion.
Executive commentary from Bandwidth
Ankush Gangwani, Senior Vice President and General Manager of Enterprise at Bandwidth, echoed that sentiment from the infrastructure side. "As Salesforce extends its innovative contact center solution to customers around the world, we're proud to help power that global growth," Gangwani said. "Enterprises need trusted communications infrastructure that can scale with AI-driven customer engagement across international markets. Together, Bandwidth's Communications Cloud and Maestro make it easier for organizations to rapidly deploy Salesforce's native Contact Center with the performance, reliability and operational simplicity they require." His statement underscores the central value proposition: scalability, reliability, and operational simplicity for enterprises operating across international markets.
About Bandwidth
Bandwidth Inc. (NASDAQ: BAND) is a global cloud communications company that helps enterprises deliver exceptional experiences through voice calling, text messaging, and emergency services. The company's solutions, along with its Communications Cloud, cover approximately 70 countries and roughly 90 percent of global GDP. That geographic reach is a key part of what makes Bandwidth a suitable partner for a global contact center rollout. Bandwidth's infrastructure is trusted by all the leaders in unified communications and cloud contact centers — including Amazon Web Services (AWS), Cisco, Google, Microsoft, RingCentral, Zoom, Genesys, and Five9 — as well as Global 2000 enterprises and SaaS builders such as DocuSign, Uber, and Yosi Health.
As a founder of the cloud communications revolution, Bandwidth describes itself as the first and only global Communications Platform-as-a-Service (CPaaS) to offer a unique combination of composable APIs, AI capabilities, an owner-operated network, and broad regulatory experience. That combination is relevant to the Salesforce expansion because global contact center deployments require not just connectivity but also regulatory compliance across dozens of jurisdictions — an area where Bandwidth's experience is a differentiator. The company's award-winning support teams help businesses around the world transform their communications every day, reinforcing the service-oriented dimension of the partnership.
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