A U.S. judge has found Google guilty of illegally monopolizing the digital advertising technology markets. The monopolization of both the demand and supply sides has been a long-standing concern for the rest of the digital advertising sector.
This ruling may significantly benefit The Trade Desk (TTD), as it operates as an independent demand-side platform. The digital advertising market is projected to exceed $600 billion in 2025, and Google currently believed to be controls nearly 30% of that. Even a 5% slip in Google’s market share, with TTD capturing just 10% of that shift, could nearly double TTD's revenue. As a result, this ruling is can be considered very bullish for TTD, both in the medium and long term.
Technically, TTD recently tested the $40 level, a key support that has held since Q4 of 2020, indicating the stock is currently in a strong demand zone. With this news, the likelihood of that support holding and a bullish reversal increases.
Analyst consensus reflects an 85.8% upside potential. If the bullish scenario plays out, the horizontal level at $60 and the 200-day moving average could serve as key medium-term targets. From current levels to the 200-day SMA, the potential return is close to 50%.
This ruling may significantly benefit The Trade Desk (TTD), as it operates as an independent demand-side platform. The digital advertising market is projected to exceed $600 billion in 2025, and Google currently believed to be controls nearly 30% of that. Even a 5% slip in Google’s market share, with TTD capturing just 10% of that shift, could nearly double TTD's revenue. As a result, this ruling is can be considered very bullish for TTD, both in the medium and long term.
Technically, TTD recently tested the $40 level, a key support that has held since Q4 of 2020, indicating the stock is currently in a strong demand zone. With this news, the likelihood of that support holding and a bullish reversal increases.
Analyst consensus reflects an 85.8% upside potential. If the bullish scenario plays out, the horizontal level at $60 and the 200-day moving average could serve as key medium-term targets. From current levels to the 200-day SMA, the potential return is close to 50%.
交易开始
TTD rose nearly 10% since the news. It is slowly getting ready to test the resistance near 60.
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