Monster Beverage Corporation has put in a solid run over the last 12 months, sitting on a gain of roughly 63%. It’s a steady grinder rather than a rocket ship, which I tend to prefer for the longer term. Most people know the brand for its energy drinks, and despite the health-conscious shifts in the market, they keep finding ways to sell cans. The trend here is up, and it’s showing decent strength despite the overall market drop over the last couple of days.
Fundamentally, the momentum seems driven by their ability to maintain pricing power and expand their footprint internationally. The integration of the Bang Energy assets and the rollout of their alcohol line, The Beast Unleashed, are adding new layers to their overall momentum. We are also seeing improving margins as supply chain costs settle down. The recent pause in price just looks like investors taking some gains off the table after a strong run-up into the new year as well as the overall market dump over the last few days.
Technically, the structure remains bullish. The price is riding well above the 50-day SMA (the orange line), which has acted as support for months, and despite the pullback is still above the 20 day which has been a good short term support area. We are seeing a bit of consolidation near the highs, with the RSI cooling off to around 62. That’s a healthy reset from overbought territory. The MACD is showing a slight dip in momentum, but the price isn't breaking down, which suggests buyers are still hanging around.
Might be worth a watch if it regains ground and heads back up.
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PLEASE NOTE: Nothing I post is trading advice. All investing involves risk, and past performance doesn’t predict future results. Trends can and do end. For 2026, my goal is to try and post one new asset each day. Something outside the usual gold, silver, BTC, or big tech names. I like to find stocks worldwide showing steady trends with some good gains, a recent pullback, and signs of renewed strength. I don’t necessarily hold positions in these. They are simply companies I find interesting at the time of posting. I’ll often revisit them within a week to see how they went and share any updates. If you enjoy these posts, please BOOST and FOLLOW ME to discover more under-the-radar stocks and businesses from around the world. ..................................................
Fundamentally, the momentum seems driven by their ability to maintain pricing power and expand their footprint internationally. The integration of the Bang Energy assets and the rollout of their alcohol line, The Beast Unleashed, are adding new layers to their overall momentum. We are also seeing improving margins as supply chain costs settle down. The recent pause in price just looks like investors taking some gains off the table after a strong run-up into the new year as well as the overall market dump over the last few days.
Technically, the structure remains bullish. The price is riding well above the 50-day SMA (the orange line), which has acted as support for months, and despite the pullback is still above the 20 day which has been a good short term support area. We are seeing a bit of consolidation near the highs, with the RSI cooling off to around 62. That’s a healthy reset from overbought territory. The MACD is showing a slight dip in momentum, but the price isn't breaking down, which suggests buyers are still hanging around.
Might be worth a watch if it regains ground and heads back up.
..................................................
PLEASE NOTE: Nothing I post is trading advice. All investing involves risk, and past performance doesn’t predict future results. Trends can and do end. For 2026, my goal is to try and post one new asset each day. Something outside the usual gold, silver, BTC, or big tech names. I like to find stocks worldwide showing steady trends with some good gains, a recent pullback, and signs of renewed strength. I don’t necessarily hold positions in these. They are simply companies I find interesting at the time of posting. I’ll often revisit them within a week to see how they went and share any updates. If you enjoy these posts, please BOOST and FOLLOW ME to discover more under-the-radar stocks and businesses from around the world. ..................................................
Anmerkung
Small attempt to break recent highs before an overall market drop caused a pullback.Anmerkung
Looks to me like a possible oversold on earning event. Monster Energy fell mainly because the market focused on margin pressure and profit taking after a strong run into earnings, not because the quarter itself was weak. The company delivered solid Q4 results, but management flagged slightly higher costs in the first half of 2026, including tariff-related pressure, which raised concerns about margins. With the stock already near recent highs, that was enough to trigger a sell-the-news reaction as traders locked in gains and reset expectations. Definitely worth a watch at these levels.
NOT TRADING ADVICE. ALWAYS DO YOUR OWN RESEARCH.
MY CUSTOM INDICATOR TO FIND TRAILING STOPS: SuperTrail.io
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MY CUSTOM INDICATOR TO FIND TRAILING STOPS: SuperTrail.io
MY YOUTUBE CHANNEL WITH TRADINGVIEW TIPS: YouTube.com/@zAngus
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Die Informationen und Veröffentlichungen sind nicht als Finanz-, Anlage-, Handels- oder andere Arten von Ratschlägen oder Empfehlungen gedacht, die von TradingView bereitgestellt oder gebilligt werden, und stellen diese nicht dar. Lesen Sie mehr in den Nutzungsbedingungen.
NOT TRADING ADVICE. ALWAYS DO YOUR OWN RESEARCH.
MY CUSTOM INDICATOR TO FIND TRAILING STOPS: SuperTrail.io
MY YOUTUBE CHANNEL WITH TRADINGVIEW TIPS: YouTube.com/@zAngus
MY CUSTOM INDICATOR TO FIND TRAILING STOPS: SuperTrail.io
MY YOUTUBE CHANNEL WITH TRADINGVIEW TIPS: YouTube.com/@zAngus
Verbundene Veröffentlichungen
Haftungsausschluss
Die Informationen und Veröffentlichungen sind nicht als Finanz-, Anlage-, Handels- oder andere Arten von Ratschlägen oder Empfehlungen gedacht, die von TradingView bereitgestellt oder gebilligt werden, und stellen diese nicht dar. Lesen Sie mehr in den Nutzungsbedingungen.