Fly Rebel Fly: American Rebel Light Beer Welcomes NFL Philadelphia Eagles Fans to Nashville for a Two-Day Music City Pregame Celebration

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning expectations, beliefs, estimates, projections, objectives, plans, strategies, anticipated events, trends, future operating or financial performance and other statements that are not historical facts. Forward-looking statements are based on management's current expectations, assumptions and beliefs and are subject to risks, uncertainties and other factors that could cause actual results, performance, events or circumstances to differ materially from those expressed or implied.

Forward-looking statements in this release include, without limitation, statements regarding the anticipated timing, operation, attendance, capacity, admission, product availability, inventory, alcohol service, promotion, entertainment and brand exposure associated with The Green Legion's General Jackson Sunset Pep Rally Cruise and Nashville Live pregame tailgate; the scheduled performances and participation of Andy Ross; the anticipated participation of Todd Porter and other Company representatives; the quantities of American Rebel Light Beer delivered to or expected to be available at the events; the expectation that American Rebel Light Beer will be the only beer highlighted during the activations; and the anticipated marketing, promotional, consumer-engagement, public-relations, sales, reorder, distribution, brand-awareness, revenue or shareholder-value benefits of these activities and the Company's "Fly Rebel Fly" campaign.

Forward-looking statements also include statements regarding the continued availability, placement or sale of American Rebel Light Beer at Lincoln Financial Field during Philadelphia Eagles home games in the 2026 season or at other sporting, concert or entertainment events; anticipated availability near Section 131 or at any other concession location; future availability at Nashville-area bars, restaurants, entertainment venues and retail accounts; the continuation, effectiveness or commercial value of relationships with venues, event organizers, concessionaires, distributors, wholesalers, retailers, AlcSource, City Brewing and other third parties; the effectiveness and scalability of the Company's Distributor-First and asset-light production strategies; and the Company's ability to obtain additional accounts, placements, consumer trial, repeat purchases, retail sell-through, market penetration, revenue and national brand recognition.

References in this release to planned activities with The Green Legion, General Jackson Showboat and Nashville Live describe event-specific arrangements that are expected to be limited to the Eagles-Titans weekend described in this release. Unless the parties enter into separate definitive written agreements or publicly announce otherwise, the Company does not represent or expect that these activities establish a recurring, continuing or long-term partnership, sponsorship, endorsement, licensing arrangement or commercial relationship with The Green Legion, General Jackson Showboat, Nashville Live, the Philadelphia Eagles, the Tennessee Titans, the National Football League or any related entity. The principal exception described in this release is the anticipated service of American Rebel Light Beer at Philadelphia Eagles home games at Lincoln Financial Field in Philadelphia, Pennsylvania, during the 2026 season, subject in each instance to venue, concessionaire, inventory, purchasing, scheduling and operating decisions. Even at Lincoln Financial Field, the product may be available only at selected concession stands or service points, including the previously identified location near Section 131, and may not be available in every part of the facility.

Statements concerning account or venue availability do not mean that American Rebel Light Beer is continuously stocked, displayed, sold or served at every location within an identified account, establishment or facility. Product availability may be limited to particular bars, concession stands, restaurants, retail points, clubs, suites, floors, terminals or service areas; may vary by event, date, time, inventory level or operator decision; and may be modified, relocated, suspended or discontinued without notice. Consumers should confirm current availability directly with the applicable account or venue.

Words and expressions such as "believes," "expects," "anticipates," "intends," "plans," "seeks," "targets," "estimates," "projects," "may," "will," "should," "could," "would," "continues," "momentum," "opportunity," "potential," "positioned," "designed," "supports," "expansion," "growth," "winning," "takes flight" and similar terms may identify forward-looking statements, although not all forward-looking statements contain these terms. Promotional phrases such as "Fly Rebel Fly," "takes center stage," "winning" and "one Rebel weekend" reflect brand messaging and management's present views regarding the activities described; they are not predictions or guarantees of future sales, revenue, profitability, market share, team performance, securities performance or shareholder returns.

Actual results may differ materially because of risks and uncertainties including changes to event schedules, performers, attendance, ticketing, admission, capacity, weather, transportation, security, staffing, alcohol-service rules, inventory or venue operations; postponement, cancellation, relocation or modification of the cruise, tailgate, football game or related activities; decisions by The Green Legion, General Jackson Showboat, Nashville Live, Lincoln Financial Field, the Philadelphia Eagles, Tennessee Titans, National Football League, venue operators, concessionaires, distributors, retailers, regulators or other third parties; product shortages, delivery delays, production constraints, quality issues, recalls, supply-chain disruptions or increased costs; the willingness and ability of distributors, retailers, venues and concessionaires to order, stock, display, promote, reorder and sell the product; consumer preferences and purchasing behavior; competition; changes in laws or regulations governing alcoholic beverages, advertising, promotion, sampling, age verification, licensing, taxation and distribution; the Company's ability to maintain required licenses and approvals; and the possibility that event attendance, brand exposure, media coverage or consumer interaction will not translate into sustained product trial, repeat purchases, account reorders, sales, revenue or profitability.

Additional risks include the Company's dependence on third parties for brewing, co-packing, packaging, warehousing, freight, regulatory support, distribution, venue access and alcohol service; intellectual-property, trademark, copyright, trade-dress, right-of-publicity, false-association or similar claims; the availability, accuracy and scope of permissions and releases for photographs, videos, graphics, names, likenesses, locations and other content; reputational risks arising from promotional content, public statements or perceived affiliations; economic conditions, inflation, consumer discretionary spending and seasonality; the Company's liquidity and ability to finance operations, inventory, marketing and growth; potential debt or equity issuances and resulting leverage, obligations or dilution; securities-market volatility and trading liquidity; litigation, regulatory inquiries, cybersecurity incidents and other events beyond the Company's control; and the risks and uncertainties described in the Company's filings and other public disclosures.

There can be no assurance that the events will occur at the stated times or in the stated form; that any stated quantity of product will remain available throughout an event; that American Rebel Light Beer will be the only beer promoted, displayed, served or sold at a venue; that Andy Ross or any other person will perform or appear as scheduled; that any event-specific relationship will continue after the weekend described; that American Rebel Light Beer will remain available at Lincoln Financial Field, any Nashville-area account or any other venue; or that the activities described will produce any particular level of consumer engagement, account growth, market penetration, sales, revenue, profitability, brand recognition or shareholder value. References to Philadelphia's 1-0 record and the September 13, 2026 game describe historical events and do not predict future team performance.

Forward-looking statements speak only as of the date of this release. Readers should not place undue reliance on them. New risks and uncertainties may arise from time to time, and the Company cannot predict all factors that may affect future results. American Rebel Holdings, Inc. undertakes no obligation to update, revise or publicly disclose changes to any forward-looking statement to reflect subsequent events, circumstances or new information, except as required by applicable law.

THIRD-PARTY NAMES, TRADEMARKS AND NO IMPLIED AFFILIATION

References to The Green Legion, General Jackson Showboat, Nashville Live, Nissan Stadium, Lincoln Financial Field, the Philadelphia Eagles, Tennessee Titans, National Football League, broadcasters, venues, establishments and other third parties are included solely for descriptive and informational purposes. Except for the event-specific activities expressly described and the anticipated service of American Rebel Light Beer at Philadelphia Eagles home games at Lincoln Financial Field during the 2026 season, no sponsorship, endorsement, authorization, approval, affiliation, partnership, joint venture, agency, licensing arrangement or continuing commercial relationship with any team, league, broadcaster, venue, establishment or other third party is intended or implied. The Green Legion, General Jackson Showboat and Nashville Live activities described are likely limited to this event weekend unless a separate arrangement is later documented or announced. Product presence, display, promotion, availability or sale at or near an event or venue does not, by itself, establish an official sponsorship, endorsement or affiliation. All third-party names, trademarks, logos, service marks, trade dress and other intellectual property belong to their respective owners.

Any photographs, videos, graphics, montages or compilations included with this release may include edited, modified or combined American Rebel-owned materials and third-party, partner-provided or publicly available materials. The inclusion or modification of an image depicting or referring to the Philadelphia Eagles, the National Football League, General Jackson Showboat, Nashville Live, The Green Legion or any other person or entity does not establish or imply sponsorship, endorsement, approval, authorization, affiliation or a long-term partnership. Publication should occur only after confirming all necessary licenses, permissions, releases, attribution requirements and rights relating to the image, photographer, venue, artwork, trademarks and identifiable persons. American Rebel Light Beer is intended only for adults 21 years of age and older. Please enjoy responsibly.

SOURCE: American Rebel Holdings, Inc.