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ServiceNow executives cancel 10b5-1 plans; CEO to buy $3M of shares

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ServiceNow cancelled planned insider sales under 10b5-1 and CEO William R. McDermott agreed to buy $3 million of shares.

Key Highlights:

  • Five senior executives terminated their Rule 10b5-1 trading plans, cancelling all future planned sales of ServiceNow common stock.
  • CEO William R. McDermott entered a purchase agreement to acquire $3 million of ServiceNow shares on Feb 27, 2026 at market prices.
  • The Feb 27 purchase date is the earliest McDermott can buy without incurring Section 16 short-swing profit liability.
  • The purchase will be reported on a Form 4 when required; the 8-K disclosure is furnished, not filed, under Exchange Act rules.

Original SEC Filing: ServiceNow, Inc. [ NOW ] - 8-K - Feb. 17, 2026

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