Service Now - Collapsing with a -27% candle!📊Service Now ( NYSE:NOW ) just dropped -27% in one day:
🔎Analysis summary:
After retesting major support just recently, Service Now rallied over +80% towards the upside. With this rally however, Service Now also retested major higher timeframe resistance. Despite being down -27% in a single d
Compare with ServiceNow, Inc.
Key facts today
- On Feb. 10, 2026, Congressman Byron Donalds reported purchasing $1,000 to $15,000 worth of ServiceNow, Inc. (NOW) stock. 1
1.40 USD
1.75 B USD
13.28 B USD
1.03 B
Last report date
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Report period
—
EPS
—
Revenue
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Earnings release details
Q3 subscription revenue grew 20.5% in constant currency, with operating margin of 32.5%; AI net new ACV rose 65% YoY and the 2026 AI ACV target increased to more than $1.7B. FY free cash flow margin guidance rose to 36%.
Company info
Sector
Industry
CEO
William R. McDermott
Website
Headquarters
Santa Clara
Founded
2004
IPO date
Jun 28, 2012
ISIN
US81762P1021
CUSIP
81762P102
FIGI
BBG000M1R011
Identifiers
ISIN US81762P1021
ServiceNow, Inc. engages in the provision of an end-to-end workflow automation platform for digital businesses. Its Now Platform is a cloud-based solution embedded with artificial intelligence (AI) and machine learning (ML). The company was founded by Frederic B. Luddy in June 2004 and is headquartered in Santa Clara, CA.
ServiceNow Just Collapsed. Here's How I'm Trading It.ServiceNow beat its own guidance on Wednesday night.
On Thursday, the stock fell 27%, from $150.13 to $109.67. That's its worst day since going public in 2012.
So what did the market see that it didn't like?
📉 The number that spooked everyone
The quarter itself was strong. Subscription revenue
NOW | Stock | Oct -Q4 2026 | Day ChartServiceNow, Inc. | "engages in the provision of an end-to-end workflow automation platform for digital businesses. Its Now Platform is a cloud-based solution embedded with artificial intelligence (AI)"
Is this stock "in play"?
Rel Vol (1w) .85 we're .6 the way through the week at close today so .8
NOW it's getting interesting againIf you followed my earlier trade on this, you will know that we had our levels mapped out months ago. We patiently waited for our levels to be hit before reacting. I warned that if $100 didn't hold, we will fall down to $81. I cut my initial trade at $100 as the bears ran out of steam, and I entered
NOW | Trend Flipped — The Flip Zone Is Where It Gets ProvenBy analyzing the #NOW (ServiceNow) chart on the 1D timeframe, we can see a market that spent a year making lower lows and has now stopped doing so. The structure has flipped, the retracement is happening on top of the level that produced it, and what price does here decides whether this is a reversa
NOW ▼ SHORT · Post-earnings fade 123 / 126–128 → 116 / 110▸ WHY: Q3 EPS $1.00 vs $1.02 est., revenue $4.106B vs $4.095B — the stock is down ~18% premarket after the report.
▸ LEVELS: 130 invalidation · 126–128 supply · 123 premarket · 116 / 110 targets
▸ PLAN A (Tier 1): starter short in premarket near 123.
▸ PLAN B (Tier 2): add on a failed bounce into 12
ServiceNow After the Plunge: Buying Opportunity or Warning Sign?Why ServiceNow Stock Plunged This Week
ServiceNow (NYSE:NOW) tumbled this week after a disappointing forecast for fourth-quarter current backlog growth overshadowed management’s decision to raise full-year artificial intelligence revenue targets. Through the Oct. 29, 2026 close, the stock was down
$NOW. Volatility spike spells opportunityNOW broke out of its downtrend follow the SaaS-pocalyse, and is back in the consolidation pattern, giving traders and investors another great buying opportunity.
For swing traders, over 130, the stock looks to test 145-150.
Long term target is over $200, is growth story is still unfolding.
ServiceNow AI Bet Pays Off, 78% Upside Target!ServiceNow is making a bold bet on AI, and the early returns are materializing faster than many expected. The company's AI annual contract value (ACV) crossed $1 billion in the second quarter of 2026, while agentic deployments surged ninefold in just nine months . That momentum sits at the center of
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An aggregate view of professional's ratings.
Neutral
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Displays a symbol's price movements over previous years to identify recurring trends.
Maturity dateFeb 20, 2035
Coupon2.88% (Fixed)
Maturity dateJul 13, 2027
Coupon4.30% (Fixed)
Maturity dateJun 16, 2031
Coupon4.60% (Fixed)
Maturity dateFeb 3, 2032
Coupon2.88% (Variable)
Maturity dateMay 24, 2028
Coupon3.40% (Fixed)
Maturity dateSep 28, 2027
Coupon0.88% (Fixed)
Maturity dateJan 18, 2028
Coupon3.70% (Fixed)
Maturity dateJan 12, 2029
Coupon3.50% (Fixed)
Maturity dateJul 8, 2030
Coupon2.76% (Fixed)
Maturity dateJan 26, 2031
Coupon2.95% (Fixed)
See all NOW bonds
Frequently asked questions
Today, NOW trades at 109.16 USD.
For broader market analysis, dive into the technicals on the ServiceNow, Inc. stock price chart and read the latest NOW news:
– Byron Donalds Could Be Next Florida Governor: Here Are the Stocks He's Been Buying in 2026
– ServiceNow Price Target Maintained With a $170.00/Share by Argus Research
– Argus Research maintains ServiceNow at Buy, keeps price target at $170
For broader market analysis, dive into the technicals on the ServiceNow, Inc. stock price chart and read the latest NOW news:
– Byron Donalds Could Be Next Florida Governor: Here Are the Stocks He's Been Buying in 2026
– ServiceNow Price Target Maintained With a $170.00/Share by Argus Research
– Argus Research maintains ServiceNow at Buy, keeps price target at $170
Markets don't sleep, here's what's going on with NOW at the moment:
– Byron Donalds Could Be Next Florida Governor: Here Are the Stocks He's Been Buying in 2026
– ServiceNow Price Target Maintained With a $170.00/Share by Argus Research
– Argus Research maintains ServiceNow at Buy, keeps price target at $170
See more updates in real-time with our News Flow.
– Byron Donalds Could Be Next Florida Governor: Here Are the Stocks He's Been Buying in 2026
– ServiceNow Price Target Maintained With a $170.00/Share by Argus Research
– Argus Research maintains ServiceNow at Buy, keeps price target at $170
See more updates in real-time with our News Flow.
ServiceNow, Inc. is scheduled to release its next earnings report on Jan 27, 2027.
Why it matters:
– Key event: Earnings often drive significant price moves
– Market expectations: Traders watch revenue, EPS, and guidance vs forecasts
– Volatility spike: Price swings can increase before and after the release
How to use it:
– Track upcoming reports in the Earnings Calendar
– Compare actual results with analyst estimates
– Monitor price reaction and volume on Supercharts
Why it matters:
– Key event: Earnings often drive significant price moves
– Market expectations: Traders watch revenue, EPS, and guidance vs forecasts
– Volatility spike: Price swings can increase before and after the release
How to use it:
– Track upcoming reports in the Earnings Calendar
– Compare actual results with analyst estimates
– Monitor price reaction and volume on Supercharts
NOW stock is 5.34% volatile and has beta coefficient of 1.29.
What it means:
– Volatility: Shows how much the price fluctuates over time
– Beta > 1: More volatile than the market
– Beta < 1: Less volatile, more stable
Important to know:
– Volatility can increase during earnings, news events, or market stress
– Large-cap stocks like NOW are typically less volatile than smaller companies
Track every detail on ServiceNow, Inc. stock chart and check out the list of the most volatile stocks — is ServiceNow, Inc. there?
What it means:
– Volatility: Shows how much the price fluctuates over time
– Beta > 1: More volatile than the market
– Beta < 1: Less volatile, more stable
Important to know:
– Volatility can increase during earnings, news events, or market stress
– Large-cap stocks like NOW are typically less volatile than smaller companies
Track every detail on ServiceNow, Inc. stock chart and check out the list of the most volatile stocks — is ServiceNow, Inc. there?
To understand the NOW stock performance, it's worth checking price changes for various periods to get the full picture:
– 1 day — +0.85%
– 1 week — −33.14%
– 1 month — −23.96%
NOW all-time low was 4.52 USD (Jul 12, 2012), and its highest price is 239.62 USD (Jan 28, 2025). Find more dynamics in the Stock Heatmap and on the ServiceNow, Inc. stock chart.
– 1 day — +0.85%
– 1 week — −33.14%
– 1 month — −23.96%
NOW all-time low was 4.52 USD (Jul 12, 2012), and its highest price is 239.62 USD (Jan 28, 2025). Find more dynamics in the Stock Heatmap and on the ServiceNow, Inc. stock chart.
ServiceNow, Inc. market capitalization is 110.04 B, representing the total value of all its outstanding shares (price × shares outstanding).
What it means:
– Market cap is one of the key ways to classify companies (large-cap, mid-cap, etc.)
– It reflects how investors value the company today
– It changes constantly with stock price movements
What to look at next:
– Market cap trends: Rising cap may signal growth and investor confidence; falling cap can reflect risk or downturns
– Price vs shares: Changes can come from ServiceNow, Inc. stock price moves or share count (buybacks, issuance)
– Valuation ratios: Compare market cap with revenue and earnings
– Peer comparison: See how ServiceNow, Inc. stacks up against other companies
What it means:
– Market cap is one of the key ways to classify companies (large-cap, mid-cap, etc.)
– It reflects how investors value the company today
– It changes constantly with stock price movements
What to look at next:
– Market cap trends: Rising cap may signal growth and investor confidence; falling cap can reflect risk or downturns
– Price vs shares: Changes can come from ServiceNow, Inc. stock price moves or share count (buybacks, issuance)
– Valuation ratios: Compare market cap with revenue and earnings
– Peer comparison: See how ServiceNow, Inc. stacks up against other companies
The safest way to buy ServiceNow, Inc. stocks is through a reliable broker. Create an account, fund it, and place a buy order.
You can trade NOW directly from TradingView:
– Choose a broker: Explore our supported trading partners and pick one that fits your needs
– Compare options: View available brokers side by side to evaluate fees and features
– Connect your account: Open Supercharts, click “Trade”, select your broker, and log in
– Start trading: Place orders without leaving the chart
Tip: If you’re new to trading, try paper trading first — it lets you practice strategies in real market conditions without risking funds.
You can trade NOW directly from TradingView:
– Choose a broker: Explore our supported trading partners and pick one that fits your needs
– Compare options: View available brokers side by side to evaluate fees and features
– Connect your account: Open Supercharts, click “Trade”, select your broker, and log in
– Start trading: Place orders without leaving the chart
Tip: If you’re new to trading, try paper trading first — it lets you practice strategies in real market conditions without risking funds.
As of Nov 4, 2026, the company has 29.19 K employees.
Why traders follow this data:
– Company scale: Employee count reflects the size and global reach of the business
– Operational footprint: Higher headcount often indicates broader product lines, retail presence, or services
– Trend signal: Changes over time can reflect hiring growth, restructuring, or efficiency improvements
See our rating of the largest employers to find more opportunities.
Why traders follow this data:
– Company scale: Employee count reflects the size and global reach of the business
– Operational footprint: Higher headcount often indicates broader product lines, retail presence, or services
– Trend signal: Changes over time can reflect hiring growth, restructuring, or efficiency improvements
See our rating of the largest employers to find more opportunities.
Investing in ServiceNow, Inc. depends on your goals, risk tolerance, and market conditions. It’s essential to analyze the stock before making a decision.
First, study ServiceNow, Inc. financials and track their dynamics on the Fundamental Graphs:
– Business fundamentals: Revenue, earnings, and growth trends
– Valuation: P/E ratio, market cap, and how it compares to peers
– Profitability: Margins, return on equity, and cash flow
– Dividends (if any): Yield, payout ratio, and consistency
Then explore our NOW technicals – signals based on essential indicators calculations:
– Today — sell
– 1-week — strong sell
– 1-month — strong sell
Combine fundamental and technical analysis for better results.
First, study ServiceNow, Inc. financials and track their dynamics on the Fundamental Graphs:
– Business fundamentals: Revenue, earnings, and growth trends
– Valuation: P/E ratio, market cap, and how it compares to peers
– Profitability: Margins, return on equity, and cash flow
– Dividends (if any): Yield, payout ratio, and consistency
Then explore our NOW technicals – signals based on essential indicators calculations:
– Today — sell
– 1-week — strong sell
– 1-month — strong sell
Combine fundamental and technical analysis for better results.
ServiceNow, Inc. stock ticker depends on the exchange where it’s listed. On the NYSE, its primary exchange, ServiceNow, Inc. stocks trade under the symbol NOW.
About tickers:
– Unique identifiers: A ticker is a short code used to find and trade a stock
– Exchange-specific: The same company may have different tickers across exchanges
– Search shortcut: Used on trading platforms, charts, and screeners
Remember:
– Some companies have multiple listings
– Always check the exchange prefix to avoid confusion
Learn how to find your desired assets in our Symbol Search.
About tickers:
– Unique identifiers: A ticker is a short code used to find and trade a stock
– Exchange-specific: The same company may have different tickers across exchanges
– Search shortcut: Used on trading platforms, charts, and screeners
Remember:
– Some companies have multiple listings
– Always check the exchange prefix to avoid confusion
Learn how to find your desired assets in our Symbol Search.
NOW earnings for the last quarter are 1.00 USD per share, whereas the estimation was 1.02 USD, resulting in a −2.22% surprise. The estimated earnings for the next quarter are 1.07 USD per share.
How to read financials:
– Compare actual vs estimates: Earnings beats or misses often drive price moves
– Watch market reaction: Price response matters as much as the numbers
– Look at forward guidance: Future estimates signal expected growth
– Track trends: Analyze results across multiple quarters, not just one
Follow other essential metrics in ServiceNow, Inc. financials:
– Revenue growth: Shows business expansion
– Margins (operating, net): Reflect profitability and efficiency
– Free cash flow: Indicates real cash generation
– Debt levels: Impacts financial stability and risk
How to read financials:
– Compare actual vs estimates: Earnings beats or misses often drive price moves
– Watch market reaction: Price response matters as much as the numbers
– Look at forward guidance: Future estimates signal expected growth
– Track trends: Analyze results across multiple quarters, not just one
Follow other essential metrics in ServiceNow, Inc. financials:
– Revenue growth: Shows business expansion
– Margins (operating, net): Reflect profitability and efficiency
– Free cash flow: Indicates real cash generation
– Debt levels: Impacts financial stability and risk
ServiceNow, Inc. revenue for the last quarter amounts to 4.11 B USD despite the estimated figure of 4.09 B USD. In the next quarter revenue is expected to reach 4.37 B USD.
How to read this data:
– Compare actual vs estimates: Revenue beats or misses can move the stock
– Watch market reaction: Price response shows how investors interpret results
– Look at growth: Compare with previous quarters and year-over-year data
– Track trends: One quarter matters less than consistent performance
Follow other essential metrics in ServiceNow, Inc. financials:
– Earnings (EPS): Profitability per share
– Margins (gross, operating): Efficiency and cost control
– Free cash flow: Cash available after expenses
How to read this data:
– Compare actual vs estimates: Revenue beats or misses can move the stock
– Watch market reaction: Price response shows how investors interpret results
– Look at growth: Compare with previous quarters and year-over-year data
– Track trends: One quarter matters less than consistent performance
Follow other essential metrics in ServiceNow, Inc. financials:
– Earnings (EPS): Profitability per share
– Margins (gross, operating): Efficiency and cost control
– Free cash flow: Cash available after expenses
Yes, you can track ServiceNow, Inc. financials in yearly and quarterly reports right on TradingView.
Use our Earnings Calendar to never miss important releases and spot opportunities early.
Use our Earnings Calendar to never miss important releases and spot opportunities early.
NOW net income for the last quarter is 277.00 M USD, while the quarter before that showed 298.00 M USD of net income which accounts for −7.05% change.
How to read this data:
– Track changes: Compare net income across quarters to spot trends
– Watch expectations: Compare with estimates to gauge performance
– Check margins: Net income reflects profitability after all expenses
– Look beyond one quarter: Consistency matters more than a single result
Follow other essential metrics in ServiceNow, Inc. financials:
– Revenue: Overall business growth
– Earnings per share: Rising EPS over time often points to improving business performance
– Margins (gross, operating): Efficiency and cost control
How to read this data:
– Track changes: Compare net income across quarters to spot trends
– Watch expectations: Compare with estimates to gauge performance
– Check margins: Net income reflects profitability after all expenses
– Look beyond one quarter: Consistency matters more than a single result
Follow other essential metrics in ServiceNow, Inc. financials:
– Revenue: Overall business growth
– Earnings per share: Rising EPS over time often points to improving business performance
– Margins (gross, operating): Efficiency and cost control
No, ServiceNow, Inc. does not currently pay dividends to its shareholders.
Instead of distributing profits as cash payments, the company may choose to reinvest earnings back into the business — for example, in growth, innovation, acquisitions, or debt reduction.
What to consider instead:
– Earnings growth: Is the company increasing profitability over time?
– Revenue expansion: Is the business scaling its operations?
– Free cash flow: Does it generate enough cash to potentially support future dividends?
– Share buybacks: Some companies return capital through repurchasing shares instead of dividends
Instead of distributing profits as cash payments, the company may choose to reinvest earnings back into the business — for example, in growth, innovation, acquisitions, or debt reduction.
What to consider instead:
– Earnings growth: Is the company increasing profitability over time?
– Revenue expansion: Is the business scaling its operations?
– Free cash flow: Does it generate enough cash to potentially support future dividends?
– Share buybacks: Some companies return capital through repurchasing shares instead of dividends
NOW reached its all-time high of 239.62 USD on Jan 28, 2025. Its all-time low was 4.52 USD and was reached on Jul 12, 2012.
Explore the ServiceNow, Inc. stock price chart to see more price history, and discover companies reaching new all-time highs and lows.
Explore the ServiceNow, Inc. stock price chart to see more price history, and discover companies reaching new all-time highs and lows.
ServiceNow, Inc. EBITDA is 3.11 B USD, with an EBITDA margin of 20.35%.
EBITDA is a measure of core operating performance, showing how much profit the company generates from its main business activities before accounting for financing and accounting-related costs.
What it means:
– Operating strength: Helps assess profitability from core operations
– Efficiency signal: Rising EBITDA often reflects improving business performance
– Comparability: Useful for comparing companies with different capital structures
What to look at next in ServiceNow, Inc. statements:
– Revenue growth: Shows whether the business is expanding
– Net income: Captures full profitability after all expenses
– Free cash flow: Shows actual cash generated
– Debt levels: Important when evaluating earnings quality
EBITDA is a measure of core operating performance, showing how much profit the company generates from its main business activities before accounting for financing and accounting-related costs.
What it means:
– Operating strength: Helps assess profitability from core operations
– Efficiency signal: Rising EBITDA often reflects improving business performance
– Comparability: Useful for comparing companies with different capital structures
What to look at next in ServiceNow, Inc. statements:
– Revenue growth: Shows whether the business is expanding
– Net income: Captures full profitability after all expenses
– Free cash flow: Shows actual cash generated
– Debt levels: Important when evaluating earnings quality
Analyst forecasts suggest a price range between 72.00 USD and 266.00 USD for NOW, based on current estimates.
Remember:
– Forecasts show possible scenarios, not guaranteed outcomes
– They're based on multiple analysts’ models and assumptions
– Target prices change with earnings, news, and market conditions
Don't rely on analysts' opinions alone:
– Use technical analysis: Trend, support/resistance, momentum
– Study fundamentals: Revenue, earnings, margins
– Account for market context: News, macro trends, sector performance
Remember:
– Forecasts show possible scenarios, not guaranteed outcomes
– They're based on multiple analysts’ models and assumptions
– Target prices change with earnings, news, and market conditions
Don't rely on analysts' opinions alone:
– Use technical analysis: Trend, support/resistance, momentum
– Study fundamentals: Revenue, earnings, margins
– Account for market context: News, macro trends, sector performance









