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Harley-Davidson, Inc.Harley-Davidson, Inc.Harley-Davidson, Inc.

Harley-Davidson, Inc.

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Key stats


Market capitalization
‪2.36 B‬ EUR
Dividend yield (indicated)
2.99%
Price to earnings Ratio (TTM)
15.57
Basic EPS (TTM)
1.46 EUR
Net income (FY)
‪288.41 M‬ EUR
Revenue (FY)
‪3.81 B‬ EUR
Shares float
‪104.12 M‬
Beta (1Y)
0.01

Latest earnings


Last report date
Jul 23, 2026
Report period
Q2 2026
EPS
0.66 EUR
Revenue
‪966.92 M‬ EUR
Earnings call summary

Q2 saw continued North American retail growth, improved dealer inventory health, and strong new product launches, leading to raised full-year guidance for retail units and operating income. Tariff costs and European market challenges persist, but cost savings and capital-light financing initiatives remain on track.

Employees


Employees (FY)
‪5.5 K‬
Change (1Y)
−400−6.78%
Revenue / Employee (1Y)
‪692.46 K‬ EUR
Net income / Employee (1Y)
‪52.44 K‬ EUR

Details


Sector
Consumer Durables
Industry
Motor Vehicles
CEO
Arthur Francis Starrs
Website
harley-davidson.com
Headquarters
Milwaukee
Founded
1903
IPO date
Jul 1, 1987
ISIN
US4128221086
CUSIP
412822108
FIGI
BBG00FZMG4M9
Identifiers
ISIN US4128221086
CFI code
ESVUFR
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The LiveWire segment is an all-electric motorcycle brand with a focus on pioneering the two-wheel electric motorcycle space. The Harley-Davidson Financial Services segment engages in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Financials


Performance
Revenue to profit conversion
Debt level and coverage
Earnings
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News



Ideas



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Technicals


Summarizing what the indicators are suggesting.
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy

Analyst rating


An aggregate view of professional's ratings.
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy

Seasonals


Displays a symbol's price movements over previous years to identify recurring trends.

Highest yielding bonds


7.232% YTM
Maturity dateJul 28, 2045
Coupon4.63% (Fixed)
5.592% YTM
Maturity dateJun 11, 2029
Coupon5.95% (Fixed)
4.691% YTM
Maturity dateFeb 14, 2027
Coupon3.05% (Fixed)
4.112% YTM
Maturity dateMar 12, 2030
Coupon4.00% (Fixed)

See all HAR bonds 

ETFs holding the stock


AVUV
Avantis U.S. Small Cap Value ETF
Weight0.39%
Market value‪117.32 M‬
IJH
iShares Core S&P Mid-Cap ETF
Weight0.07%
Market value‪88.64 M‬
VB
Vanguard Small-Cap ETF
Weight0.03%
Market value‪58.90 M‬
VBR
Vanguard Small-Cap Value ETF
Weight0.05%
Market value‪37.41 M‬
VXF
Vanguard Extended Market ETF
Weight0.03%
Market value‪29.48 M‬
IWM
iShares Russell 2000 Index Fund
Weight0.04%
Market value‪28.44 M‬
MDY
State Street SPDR S&P MIDCAP 400 ETF Trust
Weight0.07%
Market value‪19.24 M‬
XMHQ
Invesco S&P MidCap Quality ETF
Weight0.35%
Market value‪19.03 M‬
DFAT
Dimensional U.S. Targeted Value ETF
Weight0.11%
Market value‪16.51 M‬
DFSV
Dimensional US Small Cap Value ETF
Weight0.18%
Market value‪14.90 M‬
VTWO
Vanguard Russell 2000 ETF
Weight0.08%
Market value‪14.82 M‬

Explore more ETFs 

Frequently asked questions


The current price of HAR is 21.97 EUR — it hasn't changed in the past 24 hours. Watch Harley-Davidson, Inc. stock price performance more closely on the chart.
Depending on the exchange, the stock ticker may vary. For instance, on GETTEX exchange Harley-Davidson, Inc. stocks are traded under the ticker HAR.
HAR stock has fallen by −11.27% compared to the previous week, the month change is a −2.57% fall, over the last year Harley-Davidson, Inc. has showed a 4.57% increase.
We've gathered analysts' opinions on Harley-Davidson, Inc. future price: according to them, HAR price has a max estimate of 28.15 EUR and a min estimate of 14.95 EUR. Watch HAR chart and read a more detailed Harley-Davidson, Inc. stock forecast: see what analysts think of Harley-Davidson, Inc. and suggest that you do with its stocks.
HAR reached its all-time high on Mar 7, 2018 with the price of 99.65 EUR, and its all-time low was 13.65 EUR and was reached on Apr 3, 2020. View more price dynamics on HAR chart.
See other stocks reaching their highest and lowest prices.
HAR stock is 1.59% volatile and has beta coefficient of 0.01. Track Harley-Davidson, Inc. stock price on the chart and check out the list of the most volatile stocks — is Harley-Davidson, Inc. there?
Today Harley-Davidson, Inc. has the market capitalization of ‪2.30 B‬, it has increased by 4.14% over the last week.
Yes, you can track Harley-Davidson, Inc. financials in yearly and quarterly reports right on TradingView.
Harley-Davidson, Inc. is going to release the next earnings report on Oct 28, 2026. Keep track of upcoming events with our Earnings Calendar.
HAR earnings for the last quarter are 0.66 EUR per share, whereas the estimation was 0.56 EUR resulting in a 16.28% surprise. The estimated earnings for the next quarter are 0.40 EUR per share. See more details about Harley-Davidson, Inc. earnings.
Harley-Davidson, Inc. revenue for the last quarter amounts to ‪966.92 M‬ EUR, despite the estimated figure of ‪1.02 B‬ EUR. In the next quarter, revenue is expected to reach ‪939.61 M‬ EUR.
HAR net income for the last quarter is ‪69.88 M‬ EUR, while the quarter before that showed ‪21.44 M‬ EUR of net income which accounts for 0.00% change. Track more Harley-Davidson, Inc. financial stats to get the full picture.
Yes, HAR dividends are paid quarterly. The last dividend per share was 0.16 EUR. As of today, Dividend Yield (TTM)% is 2.96%. Tracking Harley-Davidson, Inc. dividends might help you take more informed decisions.
Harley-Davidson, Inc. dividend yield was 3.51% in 2025, and payout ratio reached 25.85%. The year before the numbers were 2.29% and 20.05% correspondingly. See high-dividend stocks and find more opportunities for your portfolio.
As of Jul 28, 2026, the company has ‪5.5 K‬ employees. See our rating of the largest employees — is Harley-Davidson, Inc. on this list?
Like other stocks, HAR shares are traded on stock exchanges, e.g. Nasdaq, Nyse, Euronext, and the easiest way to buy them is through an online stock broker. To do this, you need to open an account and follow a broker's procedures, then start trading. You can trade Harley-Davidson, Inc. stock right from TradingView charts — choose your broker and connect to your account.
Investing in stocks requires a comprehensive research: you should carefully study all the available data, e.g. company's financials, related news, and its technical analysis. So Harley-Davidson, Inc. technincal analysis shows the neutral today, and its 1 week rating is buy. Since market conditions are prone to changes, it's worth looking a bit further into the future — according to the 1 month rating Harley-Davidson, Inc. stock shows the neutral signal. See more of Harley-Davidson, Inc. technicals for a more comprehensive analysis.
If you're still not sure, try looking for inspiration in our curated watchlists.