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Harley-Davidson, Inc.Harley-Davidson, Inc.Harley-Davidson, Inc.

Harley-Davidson, Inc.

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Key stats


Market capitalization
‪2.36 B‬ EUR
Dividend yield (indicated)
2.75%
Price to earnings Ratio (TTM)
16.08
Basic EPS (TTM)
1.46 EUR
Net income (FY)
‪288.41 M‬ EUR
Revenue (FY)
‪3.81 B‬ EUR
Shares float
‪104.12 M‬
Beta (1Y)
0.88

Latest earnings


Last report date
Jul 23, 2026
Report period
Q2 2026
EPS
0.66 EUR
Revenue
‪966.92 M‬ EUR
Earnings call summary

Q2 saw North America retail sales rise 3% and improved dealer inventory health, while new product launches drove strong market enthusiasm. Guidance for 2026 was raised across retail, HDMC, and HDFS operating income, despite ongoing challenges in Europe and tariff uncertainties.

Employees


Employees (FY)
‪5.5 K‬
Change (1Y)
−400−6.78%
Revenue / Employee (1Y)
‪692.46 K‬ EUR
Net income / Employee (1Y)
‪52.44 K‬ EUR

Details


Sector
Consumer Durables
Industry
Motor Vehicles
CEO
Arthur Francis Starrs
Website
harley-davidson.com
Headquarters
Milwaukee
Founded
1903
IPO date
Jul 1, 1987
ISIN
US4128221086
CUSIP
412822108
FIGI
BBG01K3XBCZ1
Identifiers
ISIN US4128221086
CFI code
ESVUFM
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The LiveWire segment is an all-electric motorcycle brand with a focus on pioneering the two-wheel electric motorcycle space. The Harley-Davidson Financial Services segment engages in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Financials


Performance
Revenue to profit conversion
Debt level and coverage
Earnings
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News



Ideas



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Technicals


Summarizing what the indicators are suggesting.
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy

Analyst rating


An aggregate view of professional's ratings.
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy

Seasonals


Displays a symbol's price movements over previous years to identify recurring trends.

Highest yielding bonds


7.108% YTM
Maturity dateJul 28, 2045
Coupon4.63% (Fixed)
5.592% YTM
Maturity dateJun 11, 2029
Coupon5.95% (Fixed)
4.691% YTM
Maturity dateFeb 14, 2027
Coupon3.05% (Fixed)
4.175% YTM
Maturity dateMar 12, 2030
Coupon4.00% (Fixed)

See all 1HOG bonds 

ETFs holding the stock


AVUV
Avantis U.S. Small Cap Value ETF
Weight0.41%
Market value‪125.07 M‬
IJH
iShares Core S&P Mid-Cap ETF
Weight0.08%
Market value‪94.83 M‬
VB
Vanguard Small-Cap ETF
Weight0.03%
Market value‪58.90 M‬
VBR
Vanguard Small-Cap Value ETF
Weight0.05%
Market value‪37.41 M‬
VXF
Vanguard Extended Market ETF
Weight0.03%
Market value‪29.48 M‬
IWM
iShares Russell 2000 Index Fund
Weight0.04%
Market value‪29.24 M‬
MDY
State Street SPDR S&P MIDCAP 400 ETF Trust
Weight0.08%
Market value‪20.74 M‬
XMHQ
Invesco S&P MidCap Quality ETF
Weight0.36%
Market value‪19.56 M‬
DFAT
Dimensional U.S. Targeted Value ETF
Weight0.12%
Market value‪17.67 M‬
DFSV
Dimensional US Small Cap Value ETF
Weight0.20%
Market value‪15.92 M‬
VTWO
Vanguard Russell 2000 ETF
Weight0.08%
Market value‪14.82 M‬

Explore more ETFs 

Frequently asked questions


The current price of 1HOG is 23.05 EUR — it has decreased by −0.04% in the past 24 hours. Watch Harley-Davidson, Inc. stock price performance more closely on the chart.
Depending on the exchange, the stock ticker may vary. For instance, on MIL exchange Harley-Davidson, Inc. stocks are traded under the ticker 1HOG.
1HOG stock has risen by 3.22% compared to the previous week, the month change is a 1.63% rise, over the last year Harley-Davidson, Inc. has showed a 10.60% increase.
We've gathered analysts' opinions on Harley-Davidson, Inc. future price: according to them, 1HOG price has a max estimate of 28.13 EUR and a min estimate of 13.19 EUR. Watch 1HOG chart and read a more detailed Harley-Davidson, Inc. stock forecast: see what analysts think of Harley-Davidson, Inc. and suggest that you do with its stocks.
1HOG reached its all-time high on Mar 28, 2024 with the price of 40.62 EUR, and its all-time low was 14.94 EUR and was reached on Mar 2, 2026. View more price dynamics on 1HOG chart.
See other stocks reaching their highest and lowest prices.
1HOG stock is 0.04% volatile and has beta coefficient of 0.88. Track Harley-Davidson, Inc. stock price on the chart and check out the list of the most volatile stocks — is Harley-Davidson, Inc. there?
Today Harley-Davidson, Inc. has the market capitalization of ‪2.36 B‬, it has increased by 4.14% over the last week.
Yes, you can track Harley-Davidson, Inc. financials in yearly and quarterly reports right on TradingView.
Harley-Davidson, Inc. is going to release the next earnings report on Oct 28, 2026. Keep track of upcoming events with our Earnings Calendar.
1HOG earnings for the last quarter are 0.66 EUR per share, whereas the estimation was 0.56 EUR resulting in a 16.28% surprise. The estimated earnings for the next quarter are 0.44 EUR per share. See more details about Harley-Davidson, Inc. earnings.
Harley-Davidson, Inc. revenue for the last quarter amounts to ‪966.92 M‬ EUR, despite the estimated figure of ‪1.02 B‬ EUR. In the next quarter, revenue is expected to reach ‪939.07 M‬ EUR.
1HOG net income for the last quarter is ‪69.88 M‬ EUR, while the quarter before that showed ‪21.44 M‬ EUR of net income which accounts for 0.00% change. Track more Harley-Davidson, Inc. financial stats to get the full picture.
Yes, 1HOG dividends are paid quarterly. The last dividend per share was 0.16 EUR. As of today, Dividend Yield (TTM)% is 2.88%. Tracking Harley-Davidson, Inc. dividends might help you take more informed decisions.
Harley-Davidson, Inc. dividend yield was 3.51% in 2025, and payout ratio reached 25.85%. The year before the numbers were 2.29% and 20.05% correspondingly. See high-dividend stocks and find more opportunities for your portfolio.
As of Jul 25, 2026, the company has ‪5.5 K‬ employees. See our rating of the largest employees — is Harley-Davidson, Inc. on this list?
Like other stocks, 1HOG shares are traded on stock exchanges, e.g. Nasdaq, Nyse, Euronext, and the easiest way to buy them is through an online stock broker. To do this, you need to open an account and follow a broker's procedures, then start trading. You can trade Harley-Davidson, Inc. stock right from TradingView charts — choose your broker and connect to your account.
Investing in stocks requires a comprehensive research: you should carefully study all the available data, e.g. company's financials, related news, and its technical analysis. So Harley-Davidson, Inc. technincal analysis shows the buy rating today, and its 1 week rating is buy. Since market conditions are prone to changes, it's worth looking a bit further into the future — according to the 1 month rating Harley-Davidson, Inc. stock shows the buy signal. See more of Harley-Davidson, Inc. technicals for a more comprehensive analysis.
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