Key stats
Fund info
Home page
Inception date
Jul 13, 2018
Structure
Open-Ended Fund
Replication method
Physical
Dividend treatment
Distributes
Distribution tax treatment
Qualified dividends
Income tax type
Capital Gains
Max ST capital gains rate
39.60%
Max LT capital gains rate
20.00%
Primary advisor
ProShare Advisors LLC
Distributor
SEI Investments Distribution Co.
ISIN
US74347B1695
CUSIP
74347B169
FIGI
BBG00LFMG4Y5
Identifiers
ISIN US74347B1695
ONLN is part of a suite of ProShares products that focus on retail disruption, alongside EMTY and CLIX. The fund tracks an index of global companies that mainly sell online or through other non-store sales channels, such as mobile or app purchase and excludes online travel companies. ONLN competes with Amplifys similar fund, IBUY. The biggest difference between the two is in the weighting of components unlike the equal-weighted IBUY, components of ONLN are held on a modified market-cap basis. That gives a big boost to the largest stocks in the segment, like Amazon and Alibaba. The modified market cap adjusts to the following: individual company weight may not exceed 24% of the index and the sum of all companies weighing more than 4.5% may not exceed 50% of the indexs value. A cap of 25% is placed on non-US holdings. The index is reconstituted annually in June and rebalanced monthly.
Classification
What's in the fund
Exposure type
Retail Trade
Breakdown by region
Top 10 holdings
ONLN Price Target $39 by Jan 2023This is purely an Amazon play, but ONLN is now trading below Pre-IPO levels. I believe that its exposure to Amazon, alongside other names that have seen a brutal sell-off (MELI, BABA, EBAY), makes it an excellent long-term buy for traders looking to find a great cost average entry point for the long
See all ideas
Summarizing what the indicators are suggesting.
Oscillators
Neutral
Oscillators
Neutral
Summary
Neutral
Summary
Neutral
Summary
Neutral
Moving Averages
Neutral
Moving Averages
Neutral
Displays a symbol's price movements over previous years to identify recurring trends.
Frequently asked questions
An exchange-traded fund (ETF) is an investment product that holds a basket of assets such as stocks, bonds, futures, or other instruments, and trades on an exchange like a regular stock.
Why investors use ETFs:
– Easy way to gain exposure to sectors like stocks, bonds, real estate, or crypto
– Lower barrier to entry compared to buying individual assets
– Can help reduce volatility through diversification
Explore the largest ETFs: they are considered the most trusted and secure and will help you start your journey on the ETF markets.
Why investors use ETFs:
– Easy way to gain exposure to sectors like stocks, bonds, real estate, or crypto
– Lower barrier to entry compared to buying individual assets
– Can help reduce volatility through diversification
Explore the largest ETFs: they are considered the most trusted and secure and will help you start your journey on the ETF markets.
Markets don't sleep, here's what's going on with ONLN at the moment:
– U.S. Holiday Retail Sales to Cross $1 Trillion: ETFs to Watch
– Fed Set to Hike Rate: Are Consumer Discretionary ETFs in the Line of Fire?
– Retail ETFs in Spotlight as US Releases Holiday Season Report Card
See more updates in real-time with our News Flow.
– U.S. Holiday Retail Sales to Cross $1 Trillion: ETFs to Watch
– Fed Set to Hike Rate: Are Consumer Discretionary ETFs in the Line of Fire?
– Retail ETFs in Spotlight as US Releases Holiday Season Report Card
See more updates in real-time with our News Flow.
ONLN net asset value (NAV) is 58.24 USD. It represents the total value of the fund's assets less liabilities.
Other key metrics:
– ONLN AUM — 55.77 M USD
– ONLN discount/premium to NAV — 0.01%
– ONLN expense ratio — 0.58%
Explore more funds in our list of largest ETFs.
Other key metrics:
– ONLN AUM — 55.77 M USD
– ONLN discount/premium to NAV — 0.01%
– ONLN expense ratio — 0.58%
Explore more funds in our list of largest ETFs.
To put today's price into context, compare ONLN's performance across different time periods:
– 1 day — +1.84%
– 1 week — +3.31%
– 1 month — +5.46%
ONLN's all-time low was 26.10 USD on Nov 9, 2022, while its all-time high was 93.45 USD on Feb 16, 2021.
For a deeper look at market activity, explore the ETF Heatmap and the ONLN price chart.
– 1 day — +1.84%
– 1 week — +3.31%
– 1 month — +5.46%
ONLN's all-time low was 26.10 USD on Nov 9, 2022, while its all-time high was 93.45 USD on Feb 16, 2021.
For a deeper look at market activity, explore the ETF Heatmap and the ONLN price chart.
The safest way to buy ONLN is through a reliable broker. Create an account, fund it, and place a buy order.
You can trade ONLN directly from TradingView:
– Choose a broker: Explore our supported trading partners and pick one that fits your needs
– Compare options: View available brokers side by side to evaluate fees and features
– Connect your account: Open Supercharts, click “Trade”, select your exchange, and log in
– Start trading: Place orders directly from the chart
Tip: If you’re new to trading, try paper trading first — it lets you practice strategies in real market conditions without risking funds.
You can trade ONLN directly from TradingView:
– Choose a broker: Explore our supported trading partners and pick one that fits your needs
– Compare options: View available brokers side by side to evaluate fees and features
– Connect your account: Open Supercharts, click “Trade”, select your exchange, and log in
– Start trading: Place orders directly from the chart
Tip: If you’re new to trading, try paper trading first — it lets you practice strategies in real market conditions without risking funds.
ProShares Online Retail ETF expense ratio is 0.58%. It represents the annual cost of managing the fund, expressed as a percentage of its assets.
Other key metrics:
– ONLN AUM — 55.77 M USD
– ONLN NAV — 58.24 USD
– ONLN discount/premium to NAV — 0.01%
Explore more ETFs with highest expense ratio and find even more stats in the ETF Screener.
Other key metrics:
– ONLN AUM — 55.77 M USD
– ONLN NAV — 58.24 USD
– ONLN discount/premium to NAV — 0.01%
Explore more ETFs with highest expense ratio and find even more stats in the ETF Screener.
Before making an investment decision, it's important to understand how the ETF works and whether it aligns with your goals and risk tolerance. Consider factors such as:
– The ETF's holdings
– Whether it is passively or actively managed
– Whether it uses leverage
– Its costs, performance, and other characteristics relevant to your strategy
You can also use technical analysis to assess current market conditions. Our summary Technical Ratings for ONLN are:
– Today — strong buy
– 1 week — strong buy
– 1 month — strong buy
For a deeper analysis, explore other ONLN technicals and follow the latest ETF news.
– The ETF's holdings
– Whether it is passively or actively managed
– Whether it uses leverage
– Its costs, performance, and other characteristics relevant to your strategy
You can also use technical analysis to assess current market conditions. Our summary Technical Ratings for ONLN are:
– Today — strong buy
– 1 week — strong buy
– 1 month — strong buy
For a deeper analysis, explore other ONLN technicals and follow the latest ETF news.
ONLN trades at a premium (0.01%).
Premium/discount to net asset value (NAV) expresses the difference between the ETF's price and its NAV value.
– A positive percentage indicates a premium, meaning the fund trades at a higher price than the calculated NAV.
– A negative percentage indicates a discount, suggesting the ETF trades at a lower price than NAV.
You can find more funds in the list of highest premium to NAV.
Premium/discount to net asset value (NAV) expresses the difference between the ETF's price and its NAV value.
– A positive percentage indicates a premium, meaning the fund trades at a higher price than the calculated NAV.
– A negative percentage indicates a discount, suggesting the ETF trades at a lower price than NAV.
You can find more funds in the list of highest premium to NAV.
ONLN follows the ProShares Online Retail Index.
ETFs usually track some benchmark seeking to replicate its performance and guide asset selection and objectives.
Indices usually act as such benchmarks by tracking a group of companies or specific sectors, giving a broad view of market performance.
ETFs usually track some benchmark seeking to replicate its performance and guide asset selection and objectives.
Indices usually act as such benchmarks by tracking a group of companies or specific sectors, giving a broad view of market performance.
The fund's management style is passive, aiming to replicate the performance of the ProShares Online Retail Index by holding the same assets in similar proportions.
What it means:
– Index tracking: Mirrors the composition and weight of the underlying index
– Low turnover: Fewer trades compared to active funds
– May be more cost-efficient: Passive approach typically results in lower fees (expense ratio)
Combine this knowledge with other metrics:
– ONLN AUM — 55.77 M USD
– ONLN NAV — 58.24 USD
– ONLN expense ratio — 0.58%
Explore more details in the Profile section.
What it means:
– Index tracking: Mirrors the composition and weight of the underlying index
– Low turnover: Fewer trades compared to active funds
– May be more cost-efficient: Passive approach typically results in lower fees (expense ratio)
Combine this knowledge with other metrics:
– ONLN AUM — 55.77 M USD
– ONLN NAV — 58.24 USD
– ONLN expense ratio — 0.58%
Explore more details in the Profile section.
Today, ONLN trades at 59.47 USD.
For broader market analysis, dive into the technicals on the ONLN price chart and read the latest ONLN news:
– U.S. Holiday Retail Sales to Cross $1 Trillion: ETFs to Watch
– Fed Set to Hike Rate: Are Consumer Discretionary ETFs in the Line of Fire?
– Retail ETFs in Spotlight as US Releases Holiday Season Report Card
For broader market analysis, dive into the technicals on the ONLN price chart and read the latest ONLN news:
– U.S. Holiday Retail Sales to Cross $1 Trillion: ETFs to Watch
– Fed Set to Hike Rate: Are Consumer Discretionary ETFs in the Line of Fire?
– Retail ETFs in Spotlight as US Releases Holiday Season Report Card
ONLN assets under management (AUM) is 55.77 M USD. It represents the total market value of all assets held by the fund.
Other key metrics:
– ONLN NAV — 58.24 USD
– ONLN expense ratio — 0.58%
– ONLN premium/discount to NAV — 0.01%
Explore more funds in our list of largest ETFs. For deeper analysis, check the ETF Screener.
Other key metrics:
– ONLN NAV — 58.24 USD
– ONLN expense ratio — 0.58%
– ONLN premium/discount to NAV — 0.01%
Explore more funds in our list of largest ETFs. For deeper analysis, check the ETF Screener.
ONLN fund flows account for −18.54 M USD, showing the net amount of money entering or leaving the fund over 1 year. Many traders use it to get insight into investors' sentiment and evaluate whether it's time to buy or sell the fund.
Other key metrics:
– ONLN AUM — 55.77 M USD
– ONLN discount/premium to NAV — 0.01%
– ONLN expense ratio — 0.58%
For broader market analysis, read the latest market news and read the ETF trading ideas.
Other key metrics:
– ONLN AUM — 55.77 M USD
– ONLN discount/premium to NAV — 0.01%
– ONLN expense ratio — 0.58%
For broader market analysis, read the latest market news and read the ETF trading ideas.
ONLN invests in stocks. See more details in our Profile section.
No, ONLN isn't leveraged, meaning it doesn't use borrowings or financial derivatives to magnify the performance of the underlying assets or index it follows.
Yes, ONLN pays dividends to its holders with the dividend yield of 0.08%.
The dividends come from the underlying assets in ONLN and are distributed periodically to investors.
Explore more in the dividend-paying ETFs list and follow dividend updates in the Dividend Calendar.
The dividends come from the underlying assets in ONLN and are distributed periodically to investors.
Explore more in the dividend-paying ETFs list and follow dividend updates in the Dividend Calendar.
ONLN shares are issued by ProShare Advisors LLC.
ONLN started trading on Jul 13, 2018. The launch date marks the fund's first day on the exchange and the start of its publicly available price history.
The age of a fund can be useful when evaluating its track record, as older funds typically provide more historical data for analyzing performance across different market conditions.
The age of a fund can be useful when evaluating its track record, as older funds typically provide more historical data for analyzing performance across different market conditions.




