Brunswick Corp. engages in the design, manufacture, and marketing of recreational marine products, including marine engines, boats, and parts and accessories for those products. The firm’s brands include Mercury, Mercury Mercruieer, Mercury Racing, Flite, Mercury Avator, Quickssilver, Lannd N Sea, LA, Lankhortst Taselaar, Simrad, Lowrance, Mastervolt, Blue Sea Systems, Attwood, Boston Whaler, Sea Ray, Lund, Bayliner, and Freedom Boat Club. It operates through the following segments: Propulsion, Engine P&A, Boat, and Novico Group. The Propulsion segment manufactures a full range of outboard, sterndrive, and inboard engines, as well as propulsion-related controls, propellers, and rigging parts and accessories. The Engine P&A segment manufactures, markets, supplies, and distributes products for both marine and non-marine markets. The Boat segment designs and makes boats and products such as Sea Ray sport boats and cruisers, Bayliner sport cruisers, runabouts, Heyday wake boats, Boston Whaler fiberglass offshore boats, Lund fiberglass fishing boats, Crestliner, Cypress Cay, Harris, Lowe, Lund, and Princecraft aluminum fishing, utility, pontoon boats, and deck boats, and Thunder Jet heavy-gauge aluminum boats. The Navico Group segment designs, develops, manufactures, and markets products and systems for the marine, RV, specialty vehicle, mobile, and industrial markets, as well as aftermarket channels. The company was founded by John Moses Brunswick in 1845 and is headquartered in Mettawa, IL.
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